HeenaAgrima
Here, modern design meets traditional craftsmanship. Paired with an unparalleled attention to detail, clothing pieces are created that are as unique as you are! And that's just one of the many reasons why we at LOVE PEACE HARMONY™ have chosen to collaborate with HeenaAgrima.
The two founders of the eponymous label, Heena Sukhani and Agrima Blana, have made it their mission as designers to be involved not only in the creative process of visualization but also to accompany the technical aspects of production. They rely on the experiences of the past and their vision of a better future. Inspired by the richness and diversity of nature, each design at HeenaAgrima is also individual and distinctive.
The design studio is located in Jaipur, the capital of the Indian state of Rajasthan. There, the label markets its products and services with established standards and regulations regarding quality and safety, and it also actively opposes child labor. HeenaAgrima describes itself as a "committed advocate of a transparent process."
Using traditional printing techniques, natural dyes, and materials from natural fibers, HeenaAgrima not only advocates for more sustainability and environmental awareness in our clothing but also emphasizes the moral responsibility of the founders.
The moral commitment of the two founders is to raise awareness among customers for more conscious consumption and to live sustainability on all levels.
We strive to reuse everything that becomes waste in our processes and make the best out of it. In our fashion/textile house, nothing ends up in the trash unless we don't know how to repurpose it, and even then, we try to salvage it and pass it on to people who can reuse, recycle, or repurpose it."
We believe that small businesses like HeenaAgrima should be given a larger stage and are delighted with our first collaborative collection. The shirts we have produced in collaboration with HeenaAgrima are made from 100% organic cotton and crafted with loving care. The use of natural colors and the hand-dyeing and printing processes ensure an exceptional design, as unique as you are!
